Why the world of blockchain changed the moment they went live.
PAYPAL JUST MADE IT A CADILLAC MOMENT.
How Great Brands Fail
Both of our current presidential candidates grew up at a time when Cadillac was the Rolls Royce of the US auto industry. Everyone in their generation dreamt of the luxury and soft ride of that big rocketship; The Cadillac Calais, deVille, or Fleetwood. If you had one, you had certainly arrived. Or so it seemed to those who were at their peak in the post war years.
Great brands die when they lose their relevance.
More specifically, great brands die when their value propositions are no longer attuned to the needs and wants of their future generation of customers. You can’t sit still with great brands and products and services that are just right but for an aging population. Unfortunately, they are the past, and the future is in the hands of the young and often they want something else.
What The Millennials Want
This complicated chart from two years ago shows what Millennials want to invest in. Unlike baby boomers who just loved their Cadillacs and were into being debt free and investing in ‘high yielding’ savings accounts CD’,s and IRA’s (25 average return of fixed income = 3% so not that high yielding after all), and Generation Xers who are still struggling to pay off their children’s educational debt but also are primarily invested in fixed income, public equities, and a little real estate, the Millennials have something quite different on their minds.
The Millennials, even two years ago when this chart was created, wanted exposure to their favorite technology stocks and to virtual currencies.
Based on confidential research we have seen, today they all want three things.
- Their favorite technology stocks
- The leading cryptocurrencies
- A clean world (more on this in a week or two).